Oh Wow: Kanye West Deal With Adidas Worth $10 Million?
Kanye West continues to astound and confound. Despite railing against corporate America and the fashion gatekeepers for allegedly giving him the cold shoulder, Yeezy’s shiny new deal with adidas is reportedly worth $10 million.
Kanye West had a monumental falling-out with Nike over their marketing of his sneakers, and is about to get his revenge by signing a $10 million deal with rival Adidas. Kanye designed a range of sneakers for Nike, but sources tell us relations soured because he “only got 10 to 20 cents on the dollar for sales of his sneakers from Nike, and he only had a small personal stash to give out to his friends.” Nike was the subject of one of Kanye’s rants during his recent shows at the Barclays Center. He said, “And with Nike, last conversation I had with them I said, ‘When are the Red Octobers coming out,’ and they said, ‘We’re not sure.’ Then I talked to my man down in Miami that runs the store and they said Nike was pressuring them saying if you want the Red Octobers you have to take all these trash-ass shoes. Nike was pressuring them trying to leverage off some s - - t that I made.” So many questions—did Kanye West get royalties from Nike or not?
During a Yeezus tour show in Nashville this past Wednesday (November 27), West went an another rant, saying that Nike’s CEO has “lost culture.” Says USA Today: “Do you know who the head of Nike is?” West asked the audience at Bridgestone Arena, deciding to name names after speaking in allusive terms just before. “No, well let me tell you who he is: His name is Mark Parker, and he just lost culture. Everyone at Nike, everyone at Nike, Mark Parker just let go of culture.” Shouldn’t West be urging his fans to get down with adidas instead of railing against Nike?
Also, if the “Blood On The Leaves” rapper’s deal with the three stripes brand is indeed worth $10 million, aren’t all his complaints about being marginalized ringing very, very hollow? It may be time for Yeezy to fall way back on the interviews and rants.